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Dynamic Duo Puts Gems In The Driving Seat

For probably the one and only time in its 22-year history, Sheffield-based Gems Hygiene is actually welcoming bugs onto its premises. 

The leading supplier of cleaning and hygiene materials is investing in two specially ordered and liveried Volkswagen Beetles.

The two new convertible Beetles will help Gems maintain its position as a market leader in the hygiene industry and increase awareness of its brand, as two sales executives hit the road in the new cars, visiting potential new clients across South Yorkshire.

Paul Campbell, Gems Hygiene’s sales manager, said: “We are really pleased to see how eye-catching the branding on the two new Beetles looks, as it will mean the Gems name becomes a familiar sight around the region. We believe it will also reassure new clients that we are a reputable, established Sheffield company that continues to expand its presence, both locally and nationally.”

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